I served as president of Arizona State University’s chapter of PRSSA (Public Relations Student Society of America), based at the Walter Cronkite School of Journalism and Mass Communication from May 2013 – May 2014. I was previously its VP, Chapter Development.
My role was to create professional development opportunities for the chapter, as well as to facilitate growth within the chapter. I coordinated social and professional-focused events for the membership, represented the chapter at events like Cronkite Day and Cronkite Student Organization Fair, recruited membership at ASU organizational events and in classes, volunteered at PRSA Phoenix events, distributed messaging to chapter and organized meetings. I attended the PRSSA 2013 Leadership Rally, where I connected with other PRSSA presidents throughout the country and developed plans for leading the ASU chapter. I also helped represent the chapter at the 2013 PRSSA National Conference in Philadelphia.
Our accomplishments under my leadership included
- Raising chapter membership by 25 percent over the previous academic year
- Developing chapter induction ceremonies
- Creating meetings with regular guest speakers and interactive games
- Establishing a chapter newsletter to chronicle a yearly recap
Fall 2013 and Spring 2014 featured programming at each of the bi-weekly meetings. My team and I coordinated relevant guest speakers from the PR industry to discuss topics in their fields of work. Our speakers included Katie Brashear from Starwood Hotels and Resorts, Evan Roberts from Phoenix Art Museum and James Archer from Forty Co, among others. Our highlights during this academic year extended to volunteering gigs (PRSA Copper Anvil Awards, PRSA Publicity Summit), conferences (PRSSA National Conference) and other exclusive opportunities for PRSSA members.
As VP, Chapter Development, I organized activities for officers and members, including a media relations tour at the Arizona Science Center. Creating this event allowed me to work with the media relations individual at Arizona Science Center and to provide membership with a chance to explore how a popular tourist attraction operates in distributing information to the public.